What this all boils down to, is that brands now have the opportunity to use automation and AI to deepen their relationship with customers. The VPA will be a leading part of this trend, as people rely on this technology to streamline the experience of interacting with a brand, but it's more than just VPAs. Critical to the post-app world is the idea that more of the data is stored in the Cloud than on the device.And the device then leverages the power of that cloud to deliver a comprehensive experience than can be navigated within the physical boundaries of a single device.
Customers and clients expect to be able to communicate efficiently with a brand, for example. Communications and messaging technology will play a critical role in our post-app society, with so much of the experience being handled from a single hub, to allow for a seamless interaction experience that will ensure that calls aren't missed and the client is able to contact the right person at any point in time.